Amazon promises 100000 deals for Prime Day

You can get your Christmas in July shopping done, especially if you have children and they want toys. Like Black Friday or Cyber Monday, most of the best deals were snatched up in minutes, leaving less aggressive shoppers with a unusual assortment of useless items, like a family pack of brass knuckles and plates of ham. Amazon is offering a smaller selection of sales beginning July 5 and running throughout the week leading up to Prime Day.

Next week Amazon has confirmed that it is going to hold a major savings event for members of its Prime subscription service, aiming to offer loyal customers better value for money when they enjoy safe shopping online on its site. For Amazon's daily Prime Day countdown deals though, the company is narrowing things down and focusing on just a handful of particularly solid deals for you to choose from.

Amazon Prime Day is set to be the biggest online shopping day of 2016, eclipsing even the mighty Black Friday and Cyber Monday. If you're a total movie buff, today's deal is a great offer: take 50% off Hunger Games: Mockingjay Part 2, (SHOP it under $7), 50% off The Flash Season 2 and 55% off The Intern.

Amazon also used the press release to give a plug to Fulfillment by Amazon services, reminding readers that FBA helps sellers around the world "extend the Prime guarantee of free and fast delivery, while increasing the visibility of their products every day and on Prime Day". New and existing global Prime members had access to thousands of "Lightning Deals", seven popular "Deals of the Day" and unlimited, free two-day shipping. Market Track found that out of 450 of Amazon's best sellers in categories associated with Black Friday such as tablets, laptops and digital cameras, only 43 of those on the list were discounted by more than 10%.

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Lightning Deals: These discounts only last a few hours, and you'll see the percentage claimed beside a timer.

"Consumer reaction to Amazon's Prime Day event, in spite of Amazon's record sales and membership enrollment, was less than favorable due to a misalignment of expectations", continued Gregorski.

  • Darren Santiago