Mark Zuckerberg Assures The Unhappy Investors Of Slow Progress
- Author: Delia Davidson Feb 03, 2017,
Feb 03, 2017, 0:52
The analysts were estimating the adjusted earnings per share to stand at $1.3, the revenue to grow to $8.5 billion and the monthly active users at 1.84 billion.
The social network turned media giant turned virtual reality proponent impressed Wall Street investors Wednesday with its fourth quarter of 2016 and full-year report, where it hit a new record and beat all expectations.
"During the earnings call, CEO Mark Zuckerberg was repeatedly asked about Facebook's video content strategy".
Over the next five years, we're going to keep building ecosystems around our apps that a lot of people are already using.
Facebook is expected to generate about $29.71 billion in mobile ad revenue in 2017, according to research firm eMarketer, up about 35.2 percent from 2016.
Around 1.15 billion people are estimated to use Facebook on their mobile each day - a 23% year-on-year increase - with that figure rising to 1.74 billion on a monthly basis. What are your thoughts on Facebook reaching the two billion monthly active user mark this year? Meanwhile, Mobile MAUs gained 21% to 1.74 billion, up 21% year-over-year.
Mobile advertising represented approximately 84% of ad revenue during the quarter, up from 80% a year ago.
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Facebook reported fourth-quarter earnings on Wednesday.
As more users convert to advertisers Facebook's revenue base is becoming more diverse.
Facebook has yet to set an official Facebook stock split date.
The one way by which the Menlo Park, California-based company registered the growth was by adding more than 265 million new monthly active users in 2016 - nearly as many users as the micro-blogging website Twitter has in total. We expect that Facebook will continue to account for a larger share of the rapidly growing digital ad market going forward, as its product offerings have become highly popular with businesses of all sizes. That's about $18.25 ad revenue generated per user.
The biggest growth in ad sales continues to stem from Facebook's core app. Facebook is a popular online social networking service.
Facebook may have played a pivotal role in the United States election during the quarter, but all that activity didn't have a material impact on the company's bottom line.