Bottled Water is the Number One Drink in America

Bottled water surpassed carbonated soft drinks to be the largest beverage category by volume, according to the latest report from market research and consulting firm Beverage Marketing Corp. "As the ultimate portable and affordable beverage, bottled water spawned new usage occasions and habits". While annual per capita consumption of bottled water reached 39.3 gallons, carbonated soft drinks slipped to 38.5 gallons.

Beverage Marketing projected that bottled water would hit the 50-gallon per-capita consumption mark by the middle of next decade, while carbonated soft-drink per-capita consumption had exceeded 50 gallons in 2006.

Beverage Marketing Corp reported that bottled water consumption in the United States hit 39.3 gallons per capita previous year, compared to 38.5 gallons in carbonated soft drinks.

"Bottled water effectively reshaped the beverage marketplace", Michael C. Bellas, CEO of Beverage Marketing Corp., said in the release.

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Bottled water was a $16 billion industry in 2016, nearly triple what it was in 2000, according to BMC. "Where once it would have been unimaginable to see Americans walking down the street carrying plastic bottles of water, or driving around with them in their cars' cup holders, now that's the norm".

According to Euromonitor, bottled water should continue to have "healthy growth ... as consumer migration from carbonates to low-sugar alternatives continues".

Nestle sold the most bottled water out of all other providers, capturing 23 percent of the sales by volume, which makes sense when you consider the company. That's almost 88 billion gallons, and US sales accounted for 19% or about 16.7 billion gallons. Plus some of today's popular bottled water is just purified tap water.

And while tap water tends to get a bad rap, especially after a crisis like the lead in Flint, Michigan, the majority of it is safe.

  • Darren Santiago