Cheerios wants to help you save the bees

The brand pulled its bee mascot Buzz from the front of cereal boxes in the USA this month to call attention to the alarming decline in pollinator populations around the world. They are giving away 100 free seeds to anyone who signs up on their website. Bees need flowers to pollinate, as well as wild areas such as clumps of grass for nesting sites.

It's a growing concern, because bees crucial pollinators for food supplies worldwide.

Hundreds of bee species are heading toward extinction, and according to Honey Nut Cheerios' promotional video, bees have been in decline since World War II. Among the many foods that require bees are apples, mangos, peaches, strawberries, carrots, tomatoes, and grapes. The company, which has partnering with Veseys Seeds, has pledged to send out 100 million wildflower seeds. Pollinators play a vital role in plant reproduction. In fact, Cherrios says "42% of bee colonies collapsed in the 2015". And while some of us shudder at the thought of a fuzzy bee coming anywhere near us, they're part of a super intricate ecosystem that directly impacts the food system, so we need those little guys.

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If you've picked up a box of Honey Nut Cheerios recently, you might have noticed something, or someone, missing from the box.

Earlier this year, the US Fish and Wildlife Service listed a type of bumblebee as an endangered species for the first time.

The firm hopes to revive consumer engagement with its #BringBackTheBees campaign, with a goal to facilitate families in planting more than 100 million wildflowers.

  • Douglas Reid