Pepsi Pulls Controversial Ad, Says It 'Missed The Mark'
- Author: Michelle Webb Apr 07, 2017,
Apr 07, 2017, 2:27
In 1989, Pepsi pulled a commercial starring Madonna after the controversy surrounding the singer's "Like A Prayer" video. They say she was complicit even if she didn't come up with the idea for the ad or wasn't involved in its writing and final edits.
In the Pepsi ad, Kendall magically ended a stand-off between protesters and police by handing a male officer a can of Pepsi.
"Kendall relied on Pepsi to do their due diligence and trusted that it would be tasteful". Livingston also pointed out that celebrities choose the work they take on, which means that Kendall Jenner was well aware of the what she would be doing and taking part in. She told WWD "The clip was filmed in Bangkok, I had never been so it was interesting to be in that city".
But now she and Kris are reportedly in crisis mode.
How will Pepsi apologize for whatever ad emerges from this latest effort? Both sides of the protest then broke out in cheers. The most pointed comments called the ad blatantly exploitative, as protest culture - with the growth of Black Lives Matter and the mobilization of left-wing activists who "resist" the Trump administration - experiences a renewed sense of prevalence.
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On the other hand, Pepsi issued a formal apology after much criticism, reading, "Pepsi was trying to project a global message of unity, peace and understanding".
The company apologized in its statement, saying, "we did not intend to make light of any serious issue".
It doesn't quite matter that Bjorn intended the imagery to be reminiscent of the 1967 flower power woman when we're in a period of constant protest and unrest.
Over two decades ago, she had her very own Pepsi commercial that caused a stir among viewers and consumers. "This isn't her fault", former editor-in-chief of People Larry Hackett said.
"'Live for now, ' especially if you're Pepsi's marketing department, because I don't think you guys are going to be there for long", he said.