Report provides new insights into Apple's upcoming Siri smart speaker

According to Bloomberg sources, the audio technology within the speaker is what Apple hopes will give it the competitive advantage. Siri can already control HomeKit devices, though through an iPhone or iPad; with a dedicated speaker, anybody in a family could do so.

Apple has commenced manufacturing of its rumoured Siri-controlled smart speaker, according to reports on Wednesday, which also outlined how the device could better those now on the market.

There's no word yet on a possible launch date, but considering the devices are allegedly being manufactured now, we may very well get some sort of announcement next week at Apple's annual WWDC event. The speaker could be unveiled as early as next week at the company's WWDC conference, but may not ship until later this year. That product was created to more closely resemble a Sonos-like Wifi-connected device without a smart assistant, and was killed by Apple following the acquisition. The iPhone maker's new device will offer "virtual surround sound technology and deep integration with Apple's product lineup", the report said. Last year, Apple began preparing for this by letting developers in to use Siri and make iOS voice commands do something useful.

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She said: "There's no information I can't seem to get through online, I don't live here so I don't have a phone that works here". BA was asking passengers not to turn up until 90 minutes before their flights because of the level of congestion at Heathrow.


There have been reports for some time that Apple may be ready to enter the smart speaker space, a market that has thus far been dominated by Amazon and its Alexa assistant.

Apple will reportedly focus on the speaker's sound quality as a way to help it stand out from competition like Amazon's Echo and Google's Home. An Inventec representative didn't respond to a request for comment outside normal business hours in Taiwan. That includes virtual surround sound, in addition to speakers that are both louder and that "reproduce sound more crisply" than what's already on the market. The company has also considered including sensors in the device that would allow it to tune itself to whatever room it's in. Apple may also let third-party services build products for its speaker.

  • Delia Davidson