Amazon Prime Video App Now Available on Apple TV

We've known Amazon Prime Video was coming for Apple TV since WWDC early this year, but both Amazon and Apple have been pretty tight-lipped on when exactly that was going to happen.

To access channels such as Amazon Prime or Netflix, you add them to the menu of Apple TV, Roku and FireTV, if they're not already preloaded, and then register your subscription credentials. You can also search and watch all of Amazon Prime Video's 4K content on the Apple TV 4K.

"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", said Mark Eamer, Vthe VP of Prime Video. This includes 4K TV and movies, for those who are using an Apple TV 4K - a helpful feature, as Amazon Video is one of the few streaming apps to offer 4K HDR content at no additional charge.

The decision to block YouTube is retaliation for Amazon's refusal to sell some Google products that compete with Amazon gadgets. Notably, the Prime Video Apple TV app, like its iOS versions, does not offer the ability to rent or buy videos from Amazon, with only a note that you'll be able to watch them in the app if you buy them somewhere else.

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Attention Fire TV owners: YouTube might soon disappear from your Amazon streaming device. The last nail in the coffin was the fact that Amazon has stopped selling Nest devices a couple of months ago. Google is miffed by the fact that it is losing ad revenue from Fire TV which was the best selling streaming device in USA and India.

Amazon and Google's tit for tat relationship has taken to new heights after Google announced on 6 December 2017 that it will be restricting YouTube access on Amazon products. Apple isn't trying to be a retail giant either, so you could imagine Siri one day allowing you to shop on Amazon or Google Express. "Google is setting a disappointing precedent by selectively blocking customer access to an open website", Amazon's statement said. First of all, although we are not investment analysts by any means, it makes for interesting viewing to look at the comparative five-year market summaries for Amazon vs. Google.

At this point, it's easy to see why Amazon wouldn't want to support Google's products, and vice versa: Each company is using hardware to fortify themselves while attacking their rival's core business.

It is now unclear why Amazon chose to reduce its audio quality in its Apple TV app to PCM stereo. This is accessed via the Movies, TV and Music apps on the Apple TV 4K's homepage. As of time of writing, the product was not listed on Amazon.

  • Douglas Reid