Apple TV Adds Amazon Prime Video After Years of Haggling

Rumors of the truce first emerged this past spring, when a report by BuzzFeed revealed that the two firms had come to an agreement that would let users watch Prime videos on their Apple TV devices.

It's been a long time coming, but Apple and Amazon are finally playing nice - and sci-fi fans look to benefit.

Apple promised it before the end of 2017, and just under the wire, it's finally here. Apple boasts that "Siri can now search 1.3 million TV episodes and movies on Apple TV". In explaining the move, a Google rep cited Amazon's unwillingness to strike a business deal to sell the internet giant's Chromecast, Google Home and Nest devices.

"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", said Mark Eamer, VP of Amazon Prime Video, in a statement.

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Amazon had been the most high-profile streaming video service absent from Apple TV devices, and competitors like Netflix and Hulu have always been on the device. Once rented or bought, non-prime content will appear through the Apple TV app for viewing.

Apple also has more news for sports fans. In fact, Amazon still does not offer Apple streaming devices for purchase through its site - though that could change now that the Apple TV offers Prime Video. In the Apple TV App Store, search for '"Amazon Prime Video" if you are unable to locate the app. We're downloading the app now and will update with hands-on impressions. With these exciting updates, plus our growing collection of 4K HDR movies on iTunes, we continue to deliver an unparalleled entertainment experience to Apple customers.

Cupertino's original refusal to publish the Prime Video app was surprising given the company had embraced it on iOS. Apple TV 4K models are in 32GB ($179) and 64GB ($199) versions.

  • Delia Davidson