Amazon is expanding Whole Foods delivery service to Atlanta and San Francisco

And the move is another signal that Amazon is moving quickly to integrate Whole Foods into the regular shopping habits of Prime customers, who are the catalysts of Amazon's e-commerce domination.

Starting today, Prime members in those cities can shop through Prime Now for produce, meat and seafood, everyday staples and other items from Whole Foods, which was acquired by Amazon in August 2017.

Amazon, which bought Whole Foods past year, began offering delivery in four markets in February: Dallas and Austin, Texas; Cincinnati; and Virginia Beach, Virginia.

The two-hour delivery service is free for Amazon Prime customers.

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Last month, Amazon launched its Whole Foods delivery service, allowing Prime members in some Austin, Cincinnati, Dallas and Virginia Beach neighborhoods to order Whole Foods groceries through Prime Now and have them delivered within two hours. A test of ZIP codes in San Jose and Oakland showed the delivery option available in at least parts of those cities.

The Whole Foods-Prime Now delivery expansion raises questions anew about the status of Whole Foods' multiyear partnership with the delivery startup Instacart, which counted the natural grocery chain as its largest customer, and still delivers orders from its stores. Select alcohol is also available for delivery to San Francisco customers.

Amazon seems to be expanding Whole Foods deliveries through Prime Now fairly quickly, and it isn't stopping here.

This new perk applies to grocery orders of $35 or more-an easy amount to spend on the endless fresh products at Whole Foods.

  • Darren Santiago