Amazon to show 20 matches a season from 2019
- Author: Michelle Webb Jun 08, 2018,
Jun 08, 2018, 5:12
Following confirmation of the Amazon deal, the Premier League have been criticised on social media for adding a third network to their list of television subscribers, with fans now being asked to pay approaching €100-a-month to watch all live matches.
While the amount paid by Amazon has yet to be announced, BT will be paying £975m over three years for 52 games a season from 2019, compared with £960m for 42 live games now.
It's the first time a digital streaming provider has won the rights to show Premier League matches in the United Kingdom.
The internet streaming service will show 20 games a season from 2019/20 to 2021/22: every game from the first round of midweek fixtures in December and all 10 fixtures on Boxing Day. BT's deal means that BT Sport will, for the first time, show multiple mid-week Premier League matches on the same evening.
Audience figures continue to grow on BT Sport, with average viewing up 17% at the end of the most recent football season, while a BT Sport record-breaking 8.5 million people watched the UEFA Champions League final this year across our TV and digital platforms. The games will be available on Amazon Prime Video at no extra cost to users, Amazon said.
Amazon, which started as an online retailer, already broadcasts the US Open tennis, ATP World Tour Tennis events and National Football League games.
They will also have a weekly highlights package.
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Analysts at Liberum, however, said Amazon's main rationale for buying the rights was a way to boost Amazon Prime membership rather than looking to become a pay-TV operator.
Now it has been announced that it was successful in at least part of its bid.
The Premier League's last deal, agreed in 2015 and running until 2019, was worth £5.14bn.
"There is huge appetite for the Premier League in Ireland and we are very pleased to have concluded this process which ensures more matches than ever before will be available live from 2019/20 onwards", said Premier League chief Richard Scudamore.
Amazon just inked one of its biggest sports deals yet.
What does the Premier League say?
These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity.