Apple Music is now "a hair ahead" of Spotify in the US
- Author: Michelle Webb Jul 10, 2018,
Jul 10, 2018, 0:57
As the battle between the top streaming services rages on, Apple Music has reportedly beat Spotify in one of the most important areas. According to sources from Digital Music News, Apple Music streaming service now has more than 20 million paying users in the States than Spotify. Citing a source said to be a US-based distributor, Digital Music News claims that it has seen a report which details the latest figures of several music streaming services, including Apple Music and Spotify.
Music industry sources predicted back in February that Apple Music would overtake Spotify in U.S. subscribers this summer, and a major music distributor says that this has now happened.
The new information is right in line with the Wall Street Journal's previous predictions.
The data for 2018 also shows that Apple is experiencing a far stronger rate-of-growth in the United States, suggesting a wider lead over the coming months. In other markets like Canada and the U.K., Apple is also making faster strides with its subscription growth rate. In the meantime, Apple Music enjoys around 45 million subscribers around the world, all of which are paying ones as the service has no free tier. Those numbers come by way of Music Business Worldwide who got official numbers from Apple and used Spotify's public-facing charts to get its data.
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Technology giant Apple has narrowed Spotify's lead in the music streaming market.
It is unclear if Apple Music has also overtaken Spotify in terms of paid subscribers worldwide, but it will also not be a surprise if that has already happened.
However, this comparison also indicates Apple Music is more popular in the U.S. than Spotify.