IPhone Xs and Xs Max Price, Specifications and Release Date in Pakistan

Apple's event comes with the global smartphone market largely saturated, without a major catalyst for sales ahead of a likely rollout of 5G, or fifth generation, wireless networks, expected in 2019.

But as the assembled reporters and analysts were starting to zone out, and as Apple's stock price slipped, the company unveiled what will prove to be its sleeper hit.

The XS Max has a significantly larger screen size than the iPhone 8 Plus, previously Apple's largest phone, despite the two devices being nearly exactly the same size.

"At 1,099 dollars it's the most expensive iPhone to date, but I have little doubt that it'll be a huge success".

Apple also claims it has improved the speaker system so if you fancy talking to your wrist like Dick Tracy that's going to become a lot easier.

The iPhone 6 Plus and 6S Plus, which were released in 2014 and 2015, respectively, topped out at $949. However this feature will be given after some time.

Due to its size, no older cases will fit the iPhone XS Max, meaning you'll need to buy a new one if you don't like walking around with your phone naked. But it didn't, due to the product's steep R18,000 price tag.

Apple just announced its new lineup of iPhones - the iPhone XS, XS Max, and XR.

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The range now starts with the iPhone 7 and is followed by the iPhone 8 and the new iPhone XS as well as iPhone XR models. After countless rumors, we've now seen the iPhone XS and iPhone XS Max at the big Apple Event Wednesday in Cupertino.

But the XR is a wholly new model. The only potential hiccup to a record-breaking quarter is the fact that the iPhone XS won't launch until October. This time around, the iPhone XS will stay at the $999 mark while the iPhone XR will use cheaper materials and sell for about $750.

What's more, it comes in a rainbow's assortment of colours.

The photo shows the alleged iPhone 9 or iPhone Xc in real. Fortunately, except for an additional sensor, iPhone XR retains all of the software and hardware features like optical image stabilisation and 4K video recording at 24 fps, 30 fps or 60 fps.

The A12 Bionic chip has an 8-core design - allowing it to run more advanced machine learning.

The biggest aesthetic shakeup is that the iPhone XR will arrive in no less than six new technicolour finishes, including blue, yellow and red. The device kills the 3D touch feature but added some haptic feedback, so the screen vibrates a bit in response to touch. At $750 in the United States (around R11,000 - but the official South African price has not yet been released), the XR isn't exactly cheap.

Like the regular Retina display found in other iPhones, the Liquid Retina Display relies on a higher level of pixels-per-inch to create a paper-like screen effect where pixels are not visible to the naked eye.

Apple with the launch of its latest line-up of iPhones has taken a step further into the future, in means of how upcoming phones would be.

To be sure, the XR doesn't have all of the bells and whistles in the XS.

  • Delia Davidson