Nike sales increase 31% after Colin Kaepernick ad

Colin Kaepernick's collusion case against the league and team owners accusing them of conspiring to keep him off any team's roster had a major victor: an arbitrator has allowed the challenge to go to trial.

It included the slogan: "Believe in something, even if it means sacrificing everything".

According to research analyst Edison Trends, the risk the USA sportswear giant took after featuring Kaepernick who has been in the spotlight for his protests during the games national anthem' has paid off. That year, he began kneeling during the National Anthem to raise awareness about police brutality against African-Americans and other racial injustices.

Former San Francisco quarterback Colin Kaepernick appears as a face of Nike Inc advertisement pictured on top of a building in San Francisco, California, U.S. September 5, 2018.

So it seems that one of the outcomes of this whole saga is that people (and companies) are starting to realize how hard it can be for athlete activists to speak out, and they're actually celebrating such sacrifices (and attempting to connect their brands to them).

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While Stills and Watson were kneeling during the anthem, teammate Robert Quinn raised his fist.

According to The Chronicle of Higher Education, the school had revised its sports contracts last October noting that "all participating coaches and players 'show respect for the American flag and national anthem'". The NFL should have taken a bold stand on this, but they fumbled it badly and now Nike is piling on.

That in turn triggered a wave of fresh protests across the National Football League, which remains America's most popular major sport. That's down eight percent from last year's season-opener and down a whopping 19 percent from 2016, which featured a Super Bowl rematch between the Denver Broncos and the Carolina Panthers.

Other NFL players joined the silent on-field protests, which created an ongoing, polarizing debate across the US fueled by President Trump. During pre-game warmups, he wore a shirt that read "Ca$h bail = poverty trap". "I wonder if they had any idea that it would be this way?"

Jenkins said he would like to move the focus away from the anthem.

  • Lawrence Cooper