Nike unveils Colin Kaepernick-led 'Just Do It' campaign for 30th anniversary

He's now best known for kneeling during the national anthem to protest police brutality and racial inequality when he first took a knee in 2016.

The Nike adverts show Kaepernick with the slogan: "Believe in something". He is now involved in a collusion case against the league, claiming that his protest is keeping teams from signing him.

The anthem protests, soon embraced by other players, raised the ire of some NFL fans and Trump, who has said he would love to see NFL owners fire football players who disrespect the American flag.

Former San Francisco 49ers quarterback Colin Kaepernick will front Nike's "Just Do It" 30th anniversary campaign, reports said. Now, though, he is the face of a new Nike campaign that was unveiled on Monday.

Kaepernick posted the ad on Twitter Monday, showing a black and white image of his face with the message: "Believe in something".

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Colin Kaepernick is back - at least as far as Madison Avenue is concerned. Nike is the official provider of the NFL's jerseys.

According to ESPN's Darren Rovell, Nike continued to pay Kaepernick even though he was unsigned and was waiting for the right time to announce the continued partnership.

But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team - putting players at risk of fines or suspensions.

The New York Times reported on August 30 that an arbitrator appointed by the NFL Players Association ruled Kaepernick and his legal team had unearthed enough evidence for the case to proceed to a full court hearing. "The #NFL season will start this week, unfortunately once again @Kaepernick7 is not on a NFL roster".

The advert comes just days after Kaepernick was cheered by spectators when he appeared alongside fellow player and activist Eric Reid at the US Open tennis tournament to watch Serena Williams on Friday.

  • Lawrence Cooper