Sandra Bullock Is Not "The Lady From Bird Box", Children

And is there any way to say what portion of that audience would make the effort of going to a theater and buying a ticket to "Bird Box"?

In some cases, but certainly not all, a question about the film's merit seems to underlie the skepticism: Why was Bird Box, which received lukewarm reviews, the Netflix film to break such a record?

Early on in "Bird Box" we see Sandra Bullock's character Mallory painting a picture that kind of looks like The Last Supper. The 45 million accounts Netflix claims have streamed Bird Box would amount to 32.8%.

The dystopian sci-fi movie, directed by Susanne Bier, has reportedly been viewed by more than 45 million Netflix subscriber accounts since it became available for streaming on December 21, the company announced.

According to Netflix's Q4 data, the streaming platform reached 137 million subscribers earlier this year.

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A Netflix spokesperson shared with The Verge, that an account is considered a viewer "once a view surpasses 70 percent of total running time including credits". If it's a good show, you deserve an Emmy.

So 45 million accounts have not seen the entirety of Bird Box - they've seen most of it, and it's a safe bet that many of them are not US -based accounts.

In "Bird Box", Bullock plays a mother of two children desperately trying to survive in a world overrun with monsters who can kill you just by being seen. It's also unclear - though presumable - that the number reflects accounts that have accessed the film globally.

Were you one of the 45 million plus viewers to watch Bird Box in its first week? "When an account is counted, it 'may include multiple views and viewers but is only counted once'".

The music industry analyst Bob Lefsetz had arguably the most important take on the numbers, noting they may portend a change in how movies are made and marketed.

  • Michelle Webb