What is the disturbing 'Momo Challenge' - and why is it resurfacing?

The internet-based challenge uses a scary doll-like image, which originates from a sculpture in a Tokyo gallery that has nothing to do with the game, to encourage users to take part in risky or violent challenges.

"When we got home I spoke to him about this and he told me that some kids at school had told him to look at the "Momo challenge" which he did".

"We care about the safety of our community and want to provide assistance for people in distress".

The police force also suggested the threat posed Momo game could be overblown and might be a way for hackers to exploit users.

"It was on the radar of some key stage two children so it's fortunate a parent raised it to us".

"Parents should talk with their children and emphasise that they can make their own choices and discuss ways of how to say no".

Haslingden Primary School in Lancashire warned of children's videos being spliced, The Mirror reported.

At Lordswood the message to parents asked them to "be aware" of the advert popping up on children's games and apps which could be "very distressing".

Schools have published warnings on social media telling parents about the sinister game and urging them to monitor their children's internet activity.

Some reports claim that children have been targeted by people posing as "Momo" - which uses a frightening image from the work of Japanese artist Midori Hayashi - on YouTube.

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"Ensure that the devices they have access to are restricted to age-suitable content", the office wrote.

A spokesperson for the NSPCC in Northern Ireland said: "The constantly evolving digital world means a steady influx of new apps and games and can be hard for parents to keep track of". Encourage your child to talk to you about anything they're unsure of and reiterate the importance of not succumbing to peer pressure. Ultimately, the challenge is completed when the participant takes their own life and records it for social media.

Due to this, we advise that you flag and report any material you deem to be inappropriate or harmful as soon as you come across it.You should also block the account/content to prevent your child from viewing it. It is believed to either be created as a scam to extract personal information or as an urban legend type hoax, and is based on a meme of a sculpture.

Be there when your child is online. "Practical support for parents (and indeed children) regarding blocking and reporting content on specific sites may also be required".

As a parent it is natural to feel anxious about certain things you see online that may be harmful to your child.However, not everything you see online is true.

'In the auto on the way home from school yesterday, I asked Honey or Ronnie if they knew what "Momo" meant?

"Our advice as always is to supervise the games your kids play and be extremely mindful of the videos they are watching on YouTube".

Detective Sergeant Elaine McCormill from the PSNI's Public Protection Branch said that while police have received no official reports reloading to the challenge, they were working with other UK Police Services to identify the extent of the problem.

'This freak scares me let alone my kids. Normally she would watch it through her phone or Xbox.

  • Michelle Webb