YouTube is now demonetising videos based on their comments

Perhaps advertisers pulling their YouTube pre-roll ads, which many have done over the last 48 hours, will help push this process along more quickly.

The telecoms firm and toymaker follow food giant Nestle, which on Wednesday said it had also "paused" its ads.

While YouTube said in a statement that its policies extend to any content, including comments, incidents have typically focused more on the quality of YouTubes videos.

Social media platforms, including Facebook and YouTube, have been used aggressively by anti-vaccination proponents.

This purge of comments and channel terminations follows after a USA man, called Matt Watson, uploaded a video titled YouTube Is Facilitating the Sexual Exploitation of Children, and it's Being Monetised (2019) which caused a huge backlash from YouTuber Keem Star who shared his thoughts on his channel DramaAlert.

In it is a collection of clips, many of them innocent, that show kids doing things like gymnastics, stretching, playing Twister, or simply hanging out with friends - nothing that would get the videos blocked by content filters.

As Watson noted in his video, this is a problem that YouTube has been battling for years. His video has been watched more than 2.5 million times. "We took immediate action by deleting accounts and channels, reporting illegal activity to authorities and disabling violative comments", a spokeswoman for YouTube said in an email.

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Most recently he worked with, where he provided market analysis on economic data and corporate news. The supply cuts, which also include Russian Federation and nine other non-OPEC producers, took effect on January 1.

Each of the videos now has a message saying "Not suitable for most advertisers" with the dollar symbol turned yellow (indicating monetisation has been disabled).

Now, YouTube says that anti-vaccination videos constitute "dangerous and harmful" content, which disqualify it for advertising according to YouTube's policies. Several companies reportedly asked YouTube to stop their ads from being placed on the videos, while one - a discount vitamin company called Vitacost - pulled their ads from YouTube entirely, according to the report.

YouTube derives most of its revenue from advertising, and it has been one of Google's fastest-growing units as consumers spend an increasing amount of time watching videos online. YouTube was also recently blamed for the rise of the Flat Earth movement.

This week, new cases of inappropriate content prompted high-profile responses, including from Disney and Nestle, which pulled advertising from YouTube after a blogger described "a wormhole into a soft-core pedophilia ring" on the site.

YouTube has previously stated that it is working on implementing algorithmic changes to its Up Next category to combat misinformation and conspiracy theory related content.

AT&T returned to YouTube in January this year.

  • Darren Santiago