New Apple Service Seeks to Take Bite Out of Streaming Market

Industry analyst Colin Gillis of Chatham Road Partners said Apple TV+ is "not going to be a Netflix killer", while Martin Garner of CCS Insights said the service so far lacks "the full range and diversity of content available through Netflix, Amazon and others".

"It's show time" is how Apple billed the launch, leading analysts to believe it would be its first splashy event not featuring new gadgets or hardware.

Several smart TV brands are also onboard with a new app, with Samsung, LG, Sony, and VIZIO amongst them.

Additionally, a variety of other creatives were announced as working on shows for Apple TV Plus, such as Bill Murray and Aaron Paul.

"This is what we call now the battle for the lounge room", futurist Steve Sammartino told 3AW Breakfast. Now called Apple News+, the app is adding more than 300 magazine subscriptions for a monthly subscription price of US$9.99. The new version of the app will allow users to bundle existing streaming services like Hulu and Amazon Prime (Netflix will not be available) as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW, and PlayStation Vue.

There have been rumors that the new service will be free for people who own Apple devices.

The Apple News app aggregates premier news content from a variety of sources, including Global News, for iOS and Mac OS users.

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Perks of signing up for an Apple credit card include "Daily Cash" - real money that customers earn every time they use the credit card.

Another challenge: Apple said it will launch the new service in more than 100 countries.

In addition to its three entertainment offerings, Apple has also augmented its Apple Pay service on iPhones and the Apple Watch with a virtual credit card launched with Goldman Sachs.

Apple is seeking to be the go-to place for TV and movie watchers, gamers and news readers - eventually seen by many as a competitor with Netflix, Inc.

Apple TV+ is launching in fall 2019. For security, the card number is stored in a chip used by Apple Pay on the iPhone and each payment to merchants is protected by a dynamic security code on the phone. Subscribers can also access current and past issues, as well as individual articles from magazines such as The Atlantic, Condé Nast Traveler, GQ, National Geographic, New York Magazine, The New Yorker, Vanity Fair, Vogue and more. You won't find old TV shows or movies in its library.

Apple's rumoured game subscription service has been officially unveiled as Apple Arcade. Apple says these games will be originals, exclusive to its Arcade service.

  • Michelle Webb