Fashion model collapses and dies on the catwalk

Soares was then transported to a nearby hospital, where he was pronounced dead.

Members of the audience initially thought the fall was party of the show, until Soares began foaming at the mouth and firefighters rushed to his aid while fellow models looked on in horror.

A footage emerged on social media showing a Brazilian male model, Tales Soares, mysteriously collapsed and died on the catwalk during Sao Paulo's Fashion Week.

Organizers added, "We are sorry for this loss and give our honest apologies to Tales' family".

Mr Soares, who also went by Tales Cotta, was signed to Base MGT, an agency based in Sao Paulo which represents scores of actors and models.

The video shows that the model was stumbled after turning back and suddenly fell face on the runway.

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"With this news, the organisation met with the brands, directors of parades, stylists and models that had parades in the programming, and was given the option to cancel them", organisers said in a statement. He was not a newcomer, he has already paraded in other editions of both SPFW and other important fashion events.

No further details on the young model's death have been revealed.

"Tales never presented or complained about health problems".

The catwalker ate vegetarian and didn't use illegal substances, his agency said.

"We await the medical report and we ask for respect at that moment of deep sadness".

On the official Instagram account of Sao Paulo Fashion Week, a statement read: "May God welcome you with open arms!"

  • Michelle Webb