Google set to enter midrange smartphone market with cheaper Pixel phone

Google's Pixel 3 line of phones may be praised for its speedy performance and excellent cameras, but that hasn't done much to help the company gain traction in the smartphone market.

Earlier in April, Google accidentally revealed the partial specs of the Pixel 3a and Pixel 3a XL. Google attributes the reason for reduced Pixel sales to high competition in the Indian smartphone market, with the likes of Apple, Samsung, Xiaomi and others reigning the high-end smartphone kingdom. A prototype of the Google Pixel 3a was recently discovered on Geekbench and it detailed several key details of the upcoming handset.

One month from now, on the first day of its I/O developer conference, Google is expected to debut it's new, less expensive Pixel 3a and 3a XL.

"According to a past leak that originated from Google itself, the Pixel 3a's screen resolution will be 1080×2220 pixels and it will have a display size of around 5.6".Well W get the full details in a week's time.

The squeezable "Active Edge" technology, which lets users summon Google Assistant by firmly gripping the side of their smartphone will seemingly be returning on the more affordable variant too.

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In fact, the company's CEO Sundar Pichai explicitly said that the demand for the Google Home lineup remains strong and the company is satisfied with the current momentum.

While Google is poised and ready to expand the Pixel family, leaks are still coming in. "But I do think, especially since the ecosystem is constantly pushing it forward, I continue to be excited about the innovation speed".

Thanks to Google's just-released earnings report for the first quarter of the year, we now know that Pixel sales during the March 2019 quarter were even weaker than the same period last year.

The latest fiscal results were lower than expected and according to the CFO of the United States giant, this is due in part to lower sales of products in the Pixel range and partly to greater investments in advertising.

  • Delia Davidson