MacBook update as new features and lower price announced by Apple
- Author: Delia Davidson Jul 12, 2019,
Jul 12, 2019, 0:48
One could say that Apple's MacBook bridged the gap between 10-inch tablets and 13-inch laptops, yet its adoption by end users has never been high mostly because 12-inch mobile PCs target a very niche market. "As a comparison, the previous entry-level 13" MacBook Pro without a TouchBar was running on a 2.3GHz dual-core 7th gen Intel Core i5 processor (Turbo Boost up to 3.6GHz). But the best part of all: As part of the back-to-school promotion, if you buy a qualifying MacBook, iPad, or iMac, you get a free pair of Beats Studio3 Wireless headphones.
By killing off the 12-inch MacBook, Apple has removed the smallest laptop from its online store, while confirming that it will not be replaced with a new version.
With Apple claiming a staggering 60 percent of college students in the U.S. own a MacBook, its new more attractive pricing and specifications for the two models is set to ensure that continues.
First up, the 12-inch MacBook - which has always been the thinnest and lightest in the company's laptop line-up - has been put out to pasture. In addition to the upgraded keyboard, Apple has also given it a price cut of US$100.
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The base 13 MacBook Pro now has a touch bar (originally, it launched with F keys) and Touch ID. MacBook Airs start from $1,699 (down from $1,849 previously) while MacBook Pros will be available from $1,999 (an increase from $1,899, but comes with a Touch Bar). Head to Apple for more information.
Apple has updated its MacBook Air and its 13-inch MacBook Pro with new features like the True Tone Retina display to the Air and the 8th-generation quad-core processors to the Pro. If you went big with your SSD update, you could get quite a bit of money back. Both it and the Pro above got the True Tone feature on their Retina displays (this feature automatically adjusts the color temperature of the screen).
Price: $1,299 / $1,499 in the United States and starts at Rs 1,19,000 in India.