Noel Gallagher weighs in on "American idiots" Taylor Swift & Scooter Braun

"Sex is cool and all but have you ever watched Taylor Swift shade scooter and Scott during a female-led concert after reminding everyone she writes all her own songs #PrimeDayConcert", one Twitter user wrote.

Taylor Swift called out Scooter Braun and Big Machine Records when she performed "Shake It Off" at the star-studded Amazon Prime Day concert last night in New York City.

While the controversy ensues, the singer may have skillfully thrown major shade at Scooter during a concert in NY.

Fans also noticed that while performing her hit "Shake It Off", Swift put extra emphasis on the line calling out "the liars and dirty, dirty cheats of the world".

Amazon's Prime Day festivities are underway with a big deal at Whole Foods and tonight's Prime Day Concert, ahead of the retail behemoth's big sale event July 15-16.

While Swift did not mention Braun by name, the singer's fans quickly drew their own conclusions on social media.

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She opened her performance with "Me!" before taking the audience down memory lane with "Blank space", "Love story" and "I knew you were trouble".

Swift took the stage by storm in a sparkling romper, decorated with black and purple sequins and vertical stripes.

Swift fans were quick to pick up the innuendo, and Taylor herself apparently liked several Tumblr posts that made reference to the moment in the performance.

Looking back, she said: "I started out in country music, and one thing that has been wonderfully consistent throughout the entire time that I've been making music is that I write all of it".

Many think, yes, she did.

Presented by Amazon Music, exclusively for Prime members, the Prime Day Concert 2019 can be streamed via Amazon Prime Video starting at 9 p.m. ET.

  • Michelle Webb