Toys R Us stores to make a holiday season comeback
- Author: Darren Santiago Jul 21, 2019,
Jul 21, 2019, 0:11
As part of a small comeback, two new Toys "R" Us stores will open in time for the holiday season, with one of them slated to open in Bergen County.
Toys "R" Us filed for Chapter 11 bankruptcy in an effort to shed $5 billion it had accumulated in debt and reinvest the $400 million it was spending a year to pay that off, into its stores, CNN reported. More details on the new locations, including specific brand partners and experiences, will be announced in coming weeks.
However, the first two stores-located at The Galleria in Houston, Texas and at Westfield Garden State Plaza in Paramus, New Jersey-will open in 2019 ahead of the holiday season. Instead of spacious locations filled with aisles stuffed with merchandise, the new stores will be smaller and will feature interactive displays and event spaces, according to the brand's new owners, Tru Kids Brands.
After the two new USA stores open, the companies said they plan to open more Toys "R" Us locations in "prime, high-traffic retail markets" in the United States throughout 2020, according to the release.
AP wire stories helped contribute to this report.
"Ready to play? We're SO excited to announce our partnership with b8ta to bring back Toys " R " Us!"
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It is clear, they said, that Americans want a place to buy toys. The company hopes the new locations will be "must-visit" destinations for parents and their children. He says his factors, which make cash advances to suppliers based on the goods they sell to the merchant, also wouldn't approve it.
An artist rendering shows the design for the new Toys R Us stores.
"We launched b8ta to change the fundamental infrastructure of retail, from the business model to the customer experience", said Vibhu Norby, CEO of b8ta. That's the aim, now that Tru Kids Brands (owners of Toys "R" Us and Babies "R" Us brands) are partnered up with the group called b8ta.
The tech angle could give Toys "R" Us the edge it needs to compete against Amazon, Walmart, and Target in the toy market.
A slow rollout is planned, with scattered stores opening across the USA, but if you're tempted to fly out to visit one, instead just head north to Canada, where there's still loads of Toys "R" Us stores all over the country.