Netflix Is Toast as It Faces Apple's $6 Billion Streaming Investment

Apple has not yet revealed pricing or other key details for the TV+ subscription service, but said that new content will be added every month after the service launches in more than 100 countries.

Variety notes that Apple will likely lure consumers to Apple TV+ with a free trial, but it's unclear how long that window would exist.

Other shows Apple has announced for the subscription-streaming service include: "For All Mankind", Ronald D. Moore's alternative-history drama series about the space race; "Little America", an anthology series based on real stories of immigrants from Kumail Nanjiani and Emily V. Gordon; Sara Bareilles/J.J.

The Financial Times reported on Tuesday that Apple has set aside $6 billion for original shows and movies, without saying where it got the information.

"We're thrilled with the overwhelming interest in Apple Card and its positive reception", Bailey exclaimed in a press release. It's at the pricier end of the streaming market, then, but perhaps Apple deems that necessary for it to reach its goal of $50 billion in service sales by 2020.

However, Apple now plans to launch with just five original shows: The Morning Show (with Jennifer Aniston and Reese Witherspoon); See (with Aquaman's Jason Momoa); Truth Be Told (with actress Octavia Spencer); Amazing Stories (a Steven Spielberg revival); and Home (a documentary series). Bloomberg speculates one version of this could be Apple tying its subscription services to its iPhone upgrade program.

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Apple TV+ will require the Apple TV app, part of Apple's $179-and-up box of the same name and included in iOS.

Apple TV+ seems eager to enter the increasingly crowded streaming field, which is now led by streaming giants Netflix, Hulu, and Amazon Prime. Especially since Apple TV+ isn't going to launch with recognizable IP like Star Wars or Friends.

Apple Inc on Tuesday made its credit card with Goldman Sachs available to all U.S. customers.

With TV+, Apple is entering a very crowded and competitive field, dominated by the likes of Netflix, Hulu, and Amazon Prime.

The company is making a big commitment to video, including around $300 million alone to two seasons of "The Morning Show", according to people familiar with the matter.

  • Delia Davidson