Netflix Is Toast as It Faces Apple's $6 Billion Streaming Investment
- Author: Delia Davidson Aug 22, 2019,
Aug 22, 2019, 0:47
Variety notes that Apple will likely lure consumers to Apple TV+ with a free trial, but it's unclear how long that window would exist.
Other shows Apple has announced for the subscription-streaming service include: "For All Mankind", Ronald D. Moore's alternative-history drama series about the space race; "Little America", an anthology series based on real stories of immigrants from Kumail Nanjiani and Emily V. Gordon; Sara Bareilles/J.J.
The Financial Times reported on Tuesday that Apple has set aside $6 billion for original shows and movies, without saying where it got the information.
"We're thrilled with the overwhelming interest in Apple Card and its positive reception", Bailey exclaimed in a press release. It's at the pricier end of the streaming market, then, but perhaps Apple deems that necessary for it to reach its goal of $50 billion in service sales by 2020.
However, Apple now plans to launch with just five original shows: The Morning Show (with Jennifer Aniston and Reese Witherspoon); See (with Aquaman's Jason Momoa); Truth Be Told (with actress Octavia Spencer); Amazing Stories (a Steven Spielberg revival); and Home (a documentary series). Bloomberg speculates one version of this could be Apple tying its subscription services to its iPhone upgrade program.
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Apple TV+ seems eager to enter the increasingly crowded streaming field, which is now led by streaming giants Netflix, Hulu, and Amazon Prime. Especially since Apple TV+ isn't going to launch with recognizable IP like Star Wars or Friends.
Apple Inc on Tuesday made its credit card with Goldman Sachs available to all U.S. customers.
With TV+, Apple is entering a very crowded and competitive field, dominated by the likes of Netflix, Hulu, and Amazon Prime.
The company is making a big commitment to video, including around $300 million alone to two seasons of "The Morning Show", according to people familiar with the matter.