‘Jesus shoes’ with holy water in the soles are selling for $4,000

"We asked ourselves, 'What would a shoe collab with Jesus look like?' Obviously, it should let you walk on water".

The new "Jesus Shoes" went on sale for $1,425 Tuesday and sold for that price within a minute, Greenberg said.

The brand recently released a customized Nike Air Max 97 shoe that has holy water built into the soles, according to Cosmopolitan.

Today, the internet was made aware that a Brooklyn-based brand called MSCHF made a thousand-dollar pair of Nikes that have been dubbed the "Jesus Shoe".

Launched by MSCHF, the limited edition of white Air Max 97 shoes were injected with coloured holy water sourced from the Jordan River, the DailyMail reported.

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Eager to ensure the shoes bore plenty of religious touches, the brand then added several other spiritual elements to the design, adding a Bible verse - Matthew 14:25 - in black writing on the side of the shoe, as well as a single blood drop, to represent the blood of Christ, which can be found on the tongue of the sneaker.

The shoes also feature red, Frankenscence-scented insoles, and a steel crucifix attached to the laces to reference The Vatican's red shoes and jewels. But the price tag didn't seem to matter to at least two dozen people.

"So we wanted to make a statement about how absurd collab culture has gotten", he added. The passage describes Jesus walking on the water. The kicks are now reselling on StockX.com for $3,000, more than double the retail value.

"We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas", Fox News quoted the head of commerce Daniel Greenberg as telling the New York Post. The company's objective is to drop a new project every second and fourth Tuesday of the month.

  • Sonia Alvarado