Everlane is back with their 'Choose What You Pay' Black Friday sale

An updated banner now informs shoppers that the sales have been extended throughout Black Friday, "while supplies last".

The department store Macy's was the first to advertise post-Thanksgiving shopping in 1924, during their Thanksgiving Day Parade in NY.

With so many deals already on offer, sale-loving shoppers are truly spoilt for choice.

Google estimates that Kenya had 13 million active internet users in 2018 and major campaigns like Black Friday are widely seen to help digitize the economy - providing a reason for customers to log on & save time and money. Black Friday Walmart: open at 1 a.m. Day on the website of each retailer. Black Friday ads and offers now appear as early as late October, some 5 weeks before the actual date, whereas the traditional Christmas shopping season is only 4 weeks long.

A Black Friday poster on a store.

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Some stores even opened their doors early yesterday and continued sales into Friday. Clevelend.com wrote that previous year Amazon offered discounts a week before the actual Black Friday. Police started calling the day as Black Friday because they had to deal with traffic jams and other miseries connected to the hordes of people shopping after the national holiday.

Not surprisingly, this year's Thanksgiving weekend is expected to shatter online shopping records once again.

Red Card holders will get access to over 100 Black Friday deals on Target.com the Wednesday before Thanksgiving, while Target Circle members will get access to select deals online starting at 6 p.m.

Walmart stores are open regular hours on November 28, including 24-hour locations. Of course, I'm doing some Christmas shopping. Most of the time, stores can have the same deals through the weekend, and some are also able to price match items. Back in 2017, The Wall Street Journal published an article "Inside the Wal-Mart vs. Amazon Battle Over Black Friday" highlighting how the retailers used new tactics to attract more customers.

In regard to spending trends, 91 percent of consumers polled said they were planning to spend the same or more as compared to the polling two months ago.

  • Darren Santiago