Facebook introduces new company logo
- Author: Darren Santiago Nov 07, 2019,
Nov 07, 2019, 0:50
"Today, we're updating our company branding to be clearer about the products that come from Facebook", Antonio Lucio, the company's chief marketing officer, wrote in the blog post. The Facebook logo now shines with new typography and an "empathetic color palette"-pink for Instagram, green for WhatsApp-that features more prominently across Zuckerberg's vast dominion".
This new Facebook logo is going to start appearing in the branding for those properties to help inform consumers that they all exist under the Facebook umbrella.
"The new company branding is created to help us better represent the diversity of products we build, establish distinction from the Facebook app and communicate our goal in the world", representatives said in a press release. Facebook the company is anxious about exactly that.
US Senator Elizabeth Warren has said she wants to break up the big tech companies such as Facebook, Amazon and Google and put them under tougher regulation. He also emphasised on the fact that as per Pew research study, only 29 percent of Americans knew Facebook owns both Instagram and WhatsApp. The Facebook app will retain its branding.
In case you guys missed it, Facebook has entered a whole new era.
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Facebook is facing criticism for its privacy and security issues. "Looking forward to always clarifying if we mean FACEBOOK or facebook in every subsequent conversation", tweeted Ann Milicevic, co-founder of digital consulting firm Sparrow Advisers. Last month, a Pew Research survey found that only 29 percent of people in the US knew Facebook owned Instagram and WhatsApp.
When I started Facebook 15 years ago, I had no idea it would eventually include Messenger, Instagram, WhatsApp, Oculus, Workplace and more.
Its messaging applications such as WhatsApp and Messenger are used by billions of people across the world.
Some inside Facebook saw this as a chance for Instagram to give back to its parent company after it benefited from Facebook's network and resources following the 2012 acquisition.