CEO thanks vets who saved his dog with $6m Super Bowl ad

But, MacNeil was determined to do everything he could to save Scout before putting his beloved pet down, so he took him to the University of Wisconsin School of Veterinary Medicine, which treated Scout with aggressive chemotherapy and radiation that was able to almost eradicate his tumor.

As a thank you to the veterinarians who saved his dog, MacNeil then bought a Super Bowl ad encouraging viewers to donate to the university and its research.

David MacNeil, the founder of Illinois-based WeatherTech, was told his seven-year-old dog Scout only had a month to live when vets found a tumor on his heart after he collapsed in July last year.

"Hi, I'm Scout and I'm a lucky dog", a voiceover says in the ad.

"We wanted to use the biggest stage possible to highlight Scout's story and these incredible breakthroughs, which are not just limited to helping dogs and pets", Mr MacNeil said.

"Scout's illness devastated us", MacNeil said.

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Less than a year after the July 2019 diagnosis, Scout has been deemed a cancer survivor.

They discovered a tumor on 7-year-old Scout's heart and deemed him to only have a one percent chance of survival. But with aggressive chemotherapy and radiation, his tumor was 90 percent smaller than its original size within just two months, the Washington Post reported.

Scout was also featured previous year in a Super Bowl ad for WeatherTech, which manufactures automotive accessories and home and pet care products.

This isn't Scout's first time appearing on TV screens during the big game. "This research will help advance cancer treatments for humans as well, so there's the potential to save millions of lives of all species", he added.

The 2020 Super Bowl is this Sunday, Feb. 2, at 6:30 p.m., when the San Francisco 49ers play the Kansas City Chiefs in Miami, Florida. We're thrilled to share with Super Bowl viewers how our profession benefits beloved animals like Scout and helps people, too'.

However, Scout's owner David MacNeil didn't accept that prognosis and instead took Scout to the University of Wisconsin at Madison School of Veterinary Medicine (UW). "So much of what's known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine".

  • Michelle Webb